Books

No judging. All's fair in love and war. I'd give Jay four stars though the research could be better in multiple places. Some fact checking will show him up. For example, he could easily have figured out that Afate Gnikou is from Togo, yet he states he collects his e-waste from Nigerian scrapyards. (Togo is Africa's dumping ground for e-waste - about 60 million tonnes a year!) I'm definitely better for reading this one. Thank you Jay Samit Now, how did he "cheat" his way to this dream job? When he finished at UCLA, economy was down and so was hiring. So, what did he do? He took out an ad looking to hire for a fantasy job for someone with his skills - i.e., trying to get the answer to "who's out there that thinks they're qualified to do what I WANT to do?" People applied - and this gave him three pieces of valuable data : What is the field like - who are his competition? What do their resumes look like? Helped him craft the perfect entry-lev...

One of my most-bookmarked listens. Terrific stuff. Five stars. At least..   Everyone talks and listens in roughly equal measure keeping contributions short and sweet Members face one another and their conversations and gestures are energetic Members connect directly with one another not just with the team leader Members carry on back-channel or side conversations within the team Members periodically break, go exploring outside the team and bring info back             The Characteristics of Successful Teams     asdf

It became obvious to me that, because the emotion associated with driving and owning a car is so strong, the PT Cruiser needed to be a car that people could feel strongly about. It needed to have a distinctive identity to justify such strong emotions. To create a strong identity and a new car at the same time, we decided to tap into something that already existed in the culture, a familiar unconscious structure. The one we chose was the gangster car – the kind of vehicle Al Capone famously drove. This became the PT Cruiser’s signature. It lent the car an extremely strong identity. There is nothing else like it on the road today and the consumer responded. Again, if the Cruiser had been just another sedan, the public probably wouldn’t even have noticed it, but its distinctiveness tapped into something very emotional.                        ...